Press Releases

RS Components enhances its mobile website making it more convenient and easier to use

Improved functionality enables customers to find and buy products anytime, anywhere

Singapore, 12 May 2014 :

RS Components (RS), the trading brand of Electrocomponents plc (LSE:ECM), the world’s leading high service distributor of electronics and maintenance products, has significantly improved its mobile website for customers in Singapore and the United Kingdom to meet the demands of a growing business-to-business (B2B) mobile user base. The site now offers enhanced functionality and a better user experience for customers, making it easier and more convenient for them to find and buy the products they need anytime, anywhere. This improvement is another step in the company’s ongoing strategy to build a £1bn eCommerce business at its heart.

RS has seen an increasing number of its customers going mobile over the past two years with the use of its mobile website growing by 30 percent per annum. With mobile phones now accounting for almost a fifth of global web usage^[1] and mobile retail sales expected to increase significantly in the future, the company has utilised leading industry expertise to enhance its mobile site to meet this demand.

Key enhancements to the mobile website ensure that customers can now register and amend their personal details, view their order history and re-order, track and trace their orders, and view data sheets and customer reviews. In addition, the site now includes improved filtering of search results, guest checkout, and the ability to pay by credit card. Access to the company’s Live Chat service, which saves customers time and money by offering them help when browsing and making a purchase, will be made available in the coming months.

Keith Reville, Global Marketing Director at Electrocomponents, said: “We are committed to improving the online experience for our customers and making it easier for them to do business with us. Our aim is to create an instinctive preference for our brand, and with our mobile offer becoming an increasingly important channel for customers, these enhancements are a vital component to achieving this.”