Press Releases

RS Components Emerges as Double Winner at The Loyalty & Engagement Awards 2013 Singapore

Only finalist from the electronics and maintenance products distribution industry

Singapore, 11 October 2013 :

RS Components (RS), the trading brand of Electrocomponents plc (LSE: ECM), the world's leading high service distributor of electronics and maintenance products, has won the ‘Best Use of Rewards & Incentives (Silver)’ and ‘Best Use of Relationship Marketing – B2B (Bronze)’ awards at the inaugural Loyalty & Engagement Awards 2013 Singapore (L&E Awards), in recognition of its ‘RS Infinity’ Customer Loyalty Programme. The awards acknowledge excellence in customer loyalty and engagement strategies as well as celebrate the achievements of loyalty marketers.

Aimed at fostering a long-term relationship with customers, RS Infinity is the official customer loyalty programme of RS Components in the Asia Pacific region and has a current membership of 22,000. The programme enables customers to register as a member, earn points on every purchase and enjoy exclusive benefits.

The double award win at the L&E Awards underscores the success of the RS Infinity programme. RS Components’ effective use of incentives to increase customer loyalty led it to win a Silver in the ‘Best Use of Rewards & Incentives’ category. The company also won a Bronze in the ‘Best Use of Relationship Marketing – B2B’ as the programme significantly enhanced relationship and engagement with its customers.

“RS Infinity is the first loyalty programme of-its-kind in our industry.  With customers at the heart of our business, the programme was developed in 2011 to raise the bar in how we engage them and enhance their buying experience,” said LA Choong, Head of Marketing, Asia Pacific, RS Components. “As the only finalist to represent the electronics and maintenance products distribution industry, winning the awards is a strong validation of our ‘customer first’ philosophy.”

The L&E Awards 2013 is the only award ceremony in Singapore to recognise customer loyalty and engagement. The winners and finalists were judged by an esteemed panel of client-side marketers and loyalty experts based on the following criteria of challenge, strategy, execution and results.

For more information on the RS Infinity Loyalty Programme, please visit
/web/generalDisplay.html?id=rsinfinity.