RS Components closes SEA deal with Tektronix for test and measurement products

The new agreement extends their global partnership to make Tektronix’s products in test, measurement and monitoring technology available to RS’ customers in the region.

Singapore, 06 September 2010 :

RS Components, the leading distributor of electronic, electro-mechanicaland industrial products, seals the deal and is appointed a South-East Asia (SEA) distributor for Tektronix, a world leader in test, measurement and monitoring technology. The agreement will see RS and Tektronix collaborating on joint sales and marketing initiatives where Tektronix will train and support the sales and service arms of RS to ensure an excellent customer experience. RS in turn will use their sales and marketing channels to promote the products to their wide customer base in SEA.

RS’ customers in South-East Asia will now be able to purchase Tektronix’s products such as their world leading range of oscilloscopes from 60MHz – 200MHz, the AFG3000 family of Arbitrary Function Generators and the DMM4000 series of Digital Mulitmeters. Tektronix products cater to customers working in communications, computer, semiconductor, military/aerospace, consumer electronics, education, broadcast and other fields.

Commenting on the alliance with RS, Bernadette Duffy, General Manager of Tektronix Asia Pacific Region said, “Tektronix has an excellent relationship with RS Components in the US and Europe and we are confident that we can build an equally successful relationship in South-East Asia. Our goal is to make it as easy as possible for all businesses to buy our world-beating test and measurement products, and to let customers purchase in the way they want to buy. Tens of thousands of customers enjoy purchasing via the RS web-site and catalogue, and we are delighted that they will now be able to access our equipment in this way, and we are sure this will lead to a significant increase in business for both RS and ourselves.”

Richard Huxley, Regional General Manager, Asia Pacific of RS Components said, “test and measurement products form a critical component of R&D, production process right through to maintenance of the entire product lifecycle. Through the extension of our distribution agreement with a global leader like Tektronix, we can leverage our multi-channel, high-service business model to offer our customers quick and easy access to a large range of test and measurement equipment to help them in the development and maintenance of new and existing products.”

Effective immediately, RS customers will have access to popular Tektronix’s products at, complete with detailed information for easy and accurate product selection.

About Tektronix T&M

For more than sixty years, engineers have turned to Tektronix for test, measurement and monitoring solutions to solve design challenges, improve productivity and dramatically reduce time to market. Tektronix is a leading supplier of test instrumentation for engineers focused on electronic design, manufacturing, and advanced technology development. Headquartered in Beaverton, Oregon, Tektronix serves customers worldwide and offers award-winning service and support. Stay on the leading edge at

About RS Components

A part of Electrocomponents plc, RS Components (RS) is one of the largest global catalogue and web-based distributors of electronic, electro-mechanical and industrial products.

Operating under the trading brands of RS Components, Radiospares, Radionics and Allied Electronics in the U.S., the Group serves nearly 1.5 million customers in over 80 countries worldwide. Through operations in 27 countries and 17 warehouses, RS distributes 500,000 products from over 2,500 suppliers.

The Group has an annual turnover of over £972 million and is listed on the London Stock Exchange.

For more information, please visit our market leading website at .