RS Components Launches New 2010 Catalogue

Leading components distributor strengthens position in Asia Pacific region with most comprehensive range of products at competitive prices; launches their very first viral video campaign

Singapore, 29 March 2010 :

RS Components Launches New 2010 Catalogue

RS Components, a leading distributor of electronic, electro-mechanical and industrial products, today announced the launch of its new catalogue for 2010 in Asia Pacific. Targeted at design engineers of electronic, electromechanical and industrial products throughout the region, the 2010 catalogue offers an extensive range of over 400,000 products under various categories. It is available in print as well as through its fully integrated transactional website.

RS has introduced over 5,000 new products in the 2010 Paper Catalogue and are continually introducing thousands more products each month from world’s leading manufacturers. They have 60,000 Production Packaging products available in Industry standard tubes, trays and reels catering to the electronics customer segment. In addition to the most comprehensive selection of products, RS has reduced the prices across their electronics range by 50% in the last year, and are continually checking prices to make sure engineers get the greatest value for money.

"Through our global and local strategic partnerships with renowned components manufacturers coupled with a high-service distribution model, RS is equipped to be the channel that connects the electronics design community with the largest variety of components that help them innovate and develop technologically advanced products and speed-up time to market of their products," said Richard Huxley, Regional General Manager, Asia Pacific at RS Components.

RS Components Launches New 2010 Catalogue

In order to engage their customers and larger engineering community, RS Components has launched an interactive YouTube campaign to introduce the new 2010 catalogue. They have produced a humorous and tongue-in-cheek video which shows you how to rip up the old catalogue and welcome the new. The video was conceptualized to demonstrate that in certain situations, skill and technique instead of brute strength, is all that counts. Viewers can enter a contest by leaving comments on the most creative ways to rip a catalogue, where the best comments stand to win attractive prizes. To view the YouTube video, visit this link: http://www.youtube.com/rscomponentsapac .

"With the internet becoming a more integral part of our lives, individuals are spending greater time online to conduct various activities," added Richard. "This is evident also in our growing e-commerce business, which is witnessing a healthy double-digit year-on-year growth. More and more customers now visit our website to buy online, which inspired us to launch a viral video campaign that not only enables us to build stronger bonds with our customers but also provide light-hearted entertainment along with the new catalogue launch."

"While we are seeing increased activity online through our e-commerce platform, the demand for our paper catalogues still remains. The paper and digital catalogue selection play a complementary role where customers who refer to the paper catalogue then proceed online to either look for more information or even place orders online."

The new RS catalogue maintains its trademark ease-of-use and assurance that engineers in Asia Pacific are able to select and acquire any specific component required for their product design and development.

About RS Components

A part of Electrocomponents plc, RS Components (RS) is one of the largest global catalogue and web-based distributors of electronic, electro-mechanical and industrial products.

Operating under the trading brands of RS Components, Radiospares, Radionics and Allied Electronics in the U.S., the Group serves nearly 1.6 million customers in over 80 countries worldwide. Through operations in 27 countries and 16 warehouses, RS distributes 450,000 products from over 2,500 suppliers.

The Group has an annual turnover of over £925 million and is listed on the London Stock Exchange.

For more information, please visit our market leading website at www.rs-components.com .